Bitcoin is groundbreaking because it solved the issue of coordinating consensus across a decentralized network full of adversaries. However, as a protocol, Bitcoin only solved the problem of automated machine consensus. There is still the issue of human consensus in meatspace, as the network only represents the rules to which its human operators agree to enforce.

People have been trying to understand how Bitcoin "governance" works for years; exploration of this subject really took off during the height of scaling debates in 2016 / 2017. My view is that the system evolves via bottom-up building of consensus amongst its human participants. The metaphor of Mycelium fits well:

Bitcoin is a Decentralized Organism (Mycelium) — Part 1 / 3
Bitcoin is a decentralized super-organism made of individually replaceable cells that share aligned incentives. This mimics previously successful evolutionary strategies found in the Fungi Kingdom.

Why is this the case? There's a theory that money is a sophisticated subjectivist ontology:

Money is anything (physical or non-physical) that humans are collectively willing to represent and intend to function as a medium of exchange, store of value and unit of account.

Obviously there are some things that will work better for these purposes than others, as Nick Szabo explains in Shelling Out. Scarce collectible items such as precious metals have done a pretty good job acting as money for thousands of years. Eventually fiat money came along and the characteristics of money were dictated to us by kings, congresses, and central banks.

But now Bitcoin has changed the game. No longer are we limited to choosing physical collectibles based on unchangeable physical characteristics. No longer are we restricted to accepting the characteristics of what the authorities make available. Now we have a system that is an open collaborative project; a system of rules without rulers.

Ultimately the point of meatspace consensus / governance is to continue to answer the question of "what is Bitcoin?" As long as this system continues to evolve, its human participants will need to discuss what changes are "good" and fit the ethos of the project while also determining what proposed changes are "bad" and are not a good fit because they require trade-offs that harm desired attributes for the system to maintain.

Visions of Bitcoin
Perhaps the most enduring source of conflict within the Bitcoin community derives from incompatible visions of what Bitcoin is and should become. Businesses building on Bitcoin, believing it a cheap…

As Nic Carter shows, the most propagated visions of "what Bitcoin is" have constantly been in flux since its inception. They change as we learn more about how the system operates, how it can be changed, and as new narratives are formed that are a better fit.

Bitcoin narratives help reinforce its important attributes. Bitcoin is a living organism that must fight off invaders who seek to weaken it from within via mind viruses. Narratives are the white blood cells that fight against changes that would result in degradation of valued properties. Narratives are propagated via memes.

This is essentially our observation of Meme Theory at work. While the rest of this post will cover many catchy memes, the point is not the memes themselves but rather how they affect cultural information transfer and thus the "governance" of Bitcoin. Detractors have called this "proof of social media" because they prefer to have a simpler, more quantifiable form of governance such as hashrate voting. Somewhat ironically, these detractors have forked off to their own networks not via hashrate voting, but via formation of their own memes to convince users to run software that enforces different protocol rules.

The following are three dozen of the most commonly uses memes in Bitcoin.

Fundamental Principles

"Don't trust, verify."

This saying can be traced back to the whitepaper itself; it is the primary principle underpinning the creation of the entire system. Anyone who wishes to introduce trust as a requirement to the system is putting the entire system in danger of collapse.

“The root problem with conventional currency is all the trust that’s required to make it work. […] What is needed is an electronic payment system based on cryptographic proof instead of trust” - Satoshi Nakamoto
Lesson 16 - Reflections on “Don’t Trust, Verify” - 21Lessons.com
21 Lessons Learned from Falling Down the Bitcoin Rabbit Hole.

"Not your keys, not your coins."

An extension of "don't trust, verify" - don't trust third parties with your private keys. Most of the catastrophes that have occurred in the cryptocurrency space have been a result of trusted third parties accumulating vast sums of value and then mismanaging them.

A Complete List of Cryptocurrency Exchange Hacks [Updated] — IDEX Blog
Attacks on exchanges can result in thousands of users losing funds stored with the exchange. In this post, we provide an updated list of all major cryptocurrency exchange hacks.

Bitcoin Sign Guy

Another fundamental principle of Bitcoin is auditability. As the Chairman of the Federal Reserve was explaining why The Fed should not be audited, a member of the audience flashed a hastily written sign recommending how viewers could fight back.

In Math we Trust

Bitcoin is a protocol that is fundamentally secured by cryptography, which is just math. Rather than trusting in some authority to keep the system stable, we rely upon science.

Price Volatility

The Bitcoin Rollercoaster

Once you start holding BTC, you're in for a hell of a ride. You might as well strap in and enjoy it; if owning bitcoin causes you anxiety then you're not ready for it or have invested too much money.

"1 BTC = 1 BTC"

Watching fiat exchange rates can be stressful; it's easier to manage when you remember that your ownership stake in Bitcoin as a whole is not changing.

Hype Cycles

Your first ride through a full hype cycle will be thrilling on the way up and scary on the way down; once you've experienced several cycles the effects are dampened.

HODL

I AM HODLING was a drunken rant posted on the bitcointalk forum in December 2013. It's essentially a rant against trading; the poster knows he is a bad trader and will likely end up with fewer bitcoins if he tries to time the market. He sums it up well:

In a zero-sum game such as this, traders can only take your money if you sell.

Note: HODL does NOT stand for "Hold on for Dear Life" - that's just a backronym. While HODL is often meant as "don't panic sell" it also refers to the idea that if you're investing in bitcoin it should be for a long timeframe rather than for day trading.

Timing the Market

The market never does what you want it to do; if you're investing for the long term then it ultimately won't matter much if you manage to buy for a few percent less than the current exchange rate.

Understanding Bitcoin

Digital Gold

Likely one of the most succinct ways to describe the myriad of properties exhibited by the system; most people understand gold and they understand that the internet lets you send information quickly.

Internet of Money

The first step of understanding bitcoin is as a new type of money. The second step is learning how it can do far more than just store and transfer value.

Be your own Bank

By getting rid of the need for trusted third parties you can now store and send your money without the need of a bank. By being your own bank you can access your money 24/7/365 without having to ask permission from anyone.

Money grows on Merkle trees

This is a twist on the common phrase of "money doesn't grow on trees." When it comes to bitcoin, all transactions get aggregated into a cryptographic structure called a Merkle tree; the root hash of the Merkle tree with all of the transactions confirmed in a block gets stored in the block's header. As such, every bitcoin (UTXO) in existence was added to a Merkle tree when it was created.

Magic Internet Money

In February 2013, Bitcoin subreddit moderator /u/theymos created a thread asking the community to submit ideas for a Reddit ad for /r/bitcoin. Within an hour of the request, /u/mavensbot introduced to the world an MS Paint drawing of the Magic Internet Money Wizard. Little did they know the influence it would soon have in growing the subreddit and becoming the most popular Reddit ad ever. This is a fun way to describe Bitcoin that glosses over all of the technical details.

Bitcoin Fixes This

The attributes of Bitcoin as a system make quite a few things impossible in Bitcoin that you see happen often in the traditional system. Generally this is due to the difficulty of manipulating Bitcoin as a system. The formula for this meme is simple: explain a problem in the current system that Bitcoin protects against, then end with "Bitcoin fixes this."

Potential Long-Term Impact

Bitcoin Citadels

This is reference to the "Bitcoin Time Traveler" post on Reddit in 2013. It painted a bleak picture of a future world in which Bitcoin goes mainstream and essentially destroys the consumption-driven economy. As a result, many early Bitcoin adopters are robbed or lynched; those who survive take protection in fortified Citadels. Some Bitcoiners are already preparing...

Morpheus

Another meme to help get people out of the mindset of denominating their bitcoin wealth in fiat terms. If Bitcoin goes mainstream to the point that the exchange rate is orders of magnitude higher than it is today, it will be because it is accepted by many people and businesses. As such, you won't need to sell it for fiat; you'll be able to spend it directly.

Geopolitical Implications

Bitcoin is ultimately about power. It takes power away from being held in the hands of a few elites and distributes it widely, resulting in a system that is incredibly difficult to change without widespread consensus. It is the separation of money and state. It stands to reason that given sufficient adoption, it will force the existing systems to change in order to remain competitive. This is essentially the thesis explained in The Sovereign Individual.

Bitcoin's Robustness

Honey Badger

Bitcoin's distributed nature and lack of single points of failure result in in having a property of antifragility. While there are setbacks from time to time, Bitcoin always bounces back. This resilience has resulted in the unofficial mascot for Bitcoin being none other than the honey badger, which you can see below is a badass little creature.

This is good for Bitcoin

When terrible things befall the traditional system, it's good for Bitcoin because proponents can proclaim "Bitcoin fixes this!" Though some proponents have taken to mixing the robustness of Bitcoin itself into the "this is good for Bitcoin" meme and thus when a terrible event occurs in Bitcoin, it's also "good for Bitcoin" because it is just another display of the network's robustness.

Vires in Numeris

I like "strength in numbers" because it's applicable from a variety of perspectives:

  • The cryptography securing private keys is based upon large numbers
  • The proof of work securing the blockchain against being rewritten is based upon brute forcing the solution to a huge problem space
  • The decentralized nature of the network makes it robust against physical attack - there are too many "doors to kick down" for such an attack to be feasible.

Stay humble and stack sats

This appears to be a modification of a meme from precious metals investors who would stack coins / bars. The point being that as long as you keep accumulating unconfiscatable assets, you're set. Arguing with others about whether or not you're making a smart decision is ultimately irrelevant.

When Moon

It's generally accepted that the long-term exchange rate of bitcoin for fiat will end up at either 0 or an absurdly high number. During periods of volatility you'll see references to the Bitcoin "rocket ship" as the exchange rate goes vertical. Also of note is a novelty account on Reddit, ToTheMoonGuy, who comes out during these bull runs to comment little more than "To the moon!!! ┗(°0°)┛"

Number Go Up

While I'm not a fan of pumping bitcoin based on price (because the system makes no such guarantees) there is a "greed is good" component to adoption. The incentives are aligned so that media and folks with a shallow understanding of the system only pay attention to price swings; when "number go up" it attracts attention of people who may then dive deeper into the fundamental value of the system.

Once again, I prefer framing price over the long term rather than short term. The rules of the protocol make no promise about fiat exchange rate, but they do ensure that the value of your holding will not be slowly eroded via inflation, which is practically guaranteed with fiat currencies.

It's Time for Plan B

Bitcoin is the alternative, an escape hatch from the existing system.

Marketable Attributes

Bitcoin user not affected

By operating outside of the traditional financial system, bitcoin users are protected from risks inherent to that system. Here we see seizure resistant makes bitcoin holders unaffected by socialized losses via haircuts.

Money printer go brrrr

Central banks will continue to try to "fix" the economy by injecting liquidity whenever there's a crisis; this devalues fiat and should theoretically increase the value of bitcoin relative to fiat.

Purchasing Power

Another reason to HODL for the long term if you believe bitcoin will moon.

Bitcoin's Complexity

Explaining Bitcoin to newbies is a daunting task, often because it requires diving deeply into what money is and how the current financial system operates. You end up having to explain Keynesian economics, central banking, money creation, and various chokepoints in the system that allow it to be manipulated to the advantage of others. Then you can finally explain why Bitcoin's attributes are superior.

I'm here to fix Bitcoin

Many newcomers find flaws in various attributes of how Bitcoin operates, often not realizing that the flaws are actually features. For example, they may think the low on-chain transaction throughput or the high energy usage for mining will doom Bitcoin to failure, not realizing that these traits actually make it more resistant to various attacks.

In some cases, the most dedicated folks who think they know how to fix Bitcoin end up creating their own cryptocurrency, often by forking Bitcoin and making a small change or two. These experiments tend not to end well.

Inside Jokes

Two Weeks and "soon"

Back in 2012 and 2013, MTGOX was the only bitcoin exchange with any real trading volume. Folks would often ask the CEO when they were going to add support for Litecoin and he'd either respond with "two weeks" or "soon." MTGOX ended up going out of business without ever fulfilling that promise.

18 months

The Lightning Network whitepaper was published in 2015; a year later Lightning Labs was formed. At one point the Lightning Labs CEO said to expect beta software in 18 months. Detractors have taken that quote out of context to proclaim that a fully completely Lightning Network would be finished in 18 months. But the reality is that software is never finished and there is still a lot of building to do.

Lost my coins in a tragic boating accident

Another meme appropriated from both gold investor and firearm culture. This is a pro-privacy joke not to admit you own any assets so that you don't make yourself a target.

THIS IS GENTLEMEN

Similar to "I AM HODLING" this was a typo in a reddit comment that turned into a meme. If the price of Bitcoin rises, this is gentlemen. If the sun shines, this is gentlemen.

The Naysayers

Toxic Maximalism

The term "Bitcoin Maximalist" was actually coined by Vitalik Buterin, the creator of Ethereum. He meant it to be a derogatory term for inflexible, close-minded Bitcoiners but it ended up being adopted by said Bitcoiners and worn as a badge of pride. The roots of the toxicity exhibited by maximalists lie in their defense of Bitcoin's valued attributes. Bitcoin can't be everything to everyone; it would become an unwieldy "kitchen sink" protocol if it tried to cater to everyone's desires.

The Flippening

There are plenty of folks who would love to see their favorite cryptocurrency at the top of the market charts. Ethereum has been in second place for many years now and there was hope that it would supplant Bitcoin. It came quite close in 2017 during the peak of ICO mania, but once the flimsy token markets crashed, ETH followed suit.

Ethereum Is Down 85% Against Bitcoin Since The Peak Of The ‘Flippening’ Hype
The price of ETH in BTC hasn’t been this low since March 2016.

Don't buy bitcoin. It's going to crash!

This meme pokes fun at those with a shallow understanding of Bitcoin warn against buying it due to exchange rate volatility. This meme puts the crashes in perspective.

When in doubt zoom out

This appears to be a Reggie Watts quote about his life philosophy that has been adopted by Bitcoiners. It is the same perspective shown in the prior meme, that you should look at the big picture rather than a short window of time.

Swiss Bank Account in your pocket

Obama warned us of the "dangers" of encryption, not realizing that he was effectively touting one of Bitcoin's greatest features.

Professor Bitcorn

One of the loudest detractors in the early days, this professor who testified in front of Congress made the mistake of predicting that bitcoin would fall to nearly $0. He also fell into the "I just learned about Bitcoin and I'm here to fix it" camp by saying it needed inflation.

Bitcoin is not the bubble, it's the pin.

While from one standpoint bitcoin is a bubble, any money is a never-ending bubble since it's just based upon a shared agreement of value. If the theses of Bitcoiners hold true, it's the traditional system that will pop while Bitcoin will provide shelter from that collapse.

I Meme and So Can You

The evolution of Bitcoin is quite similar to the evolution of language. Anyone can come up with their own new word and try to get other people to use it; most attempts at this will fail. Similarly, anyone can come up with a catchy new phrase or image and try to propagate it in order to reinforce one particular view of what Bitcoin is.

You don't have to be a programmer to contribute to Bitcoin. All you have to do is engage in conversation with your fellow Bitcoiners! Who knows, you might just stumble upon the next great meme that further solidifies consensus around some aspect of the system...